The mobile device was on a collision path with OE Ms for quite some time. Different development cycles, no standard interfaces, stricter requirements from OEMs for safe operation in vehicle and more created many challenges to overcome. Aldo, the strong consumer demand to bring their own devices with apps and content into the vehicle intelligently fueled this pressure.
Airbiquity's Choreo solution for mobile integration helps auto OEMs harness the mobile device's connectivity, intelligently integrates content and apps into connected vehicle programs and personalizes the in-vehicle experience for consumers.
The result: personalize apps and content consumers demand, brand consistency and differentiation for OEMs, driver safety meeting regulatory requirements, managing life-cycle support and making it future proof.
Managing interactions between the driver, vehicle and smart mobile device from Choreo's flexible, scalable, global delivery platform enhances an auto OEMs control over the brand experience across the lifecycle of the vehicle while meeting driver distractions and safety guidelines.
The highly scalable Choreo platform is the first truly global smartphone and cloud app solution on the market. It is localized to the needs of consumers, wherever they may be.
Fast and easy integration of apps over the lifecycle of the vehicle and owner experience meet the ever-changing needs and tastes of consumers around the world.
Cloud-based rules and policies govern app behavior for driver distraction and safety regulations promoting driver distraction prevention.
OEMs can customize the interface to the vehicle, as well as render apps on the headunit with an OEM specific look and feel to enhace the brand experience.
Works with all major handsets, operating systems and platforms through a unique combination of cloud and smartphone-based apps.
App updates are managed through Airbiquity's Choreo platform so consumers always enjoy the most up-to-date version and features.