Mobile Integration: Consumers want to access their apps anywhere and anytime - including in their vehicles.
The mobile device was on a collision path with OE Ms for quite some time. Different development cycles, no standard interfaces, stricter requirements from OEMs for safe operation in vehicle and more created many challenges to overcome. Aldo, the strong consumer demand to bring their own devices with apps and content into the vehicle intelligently fueled this pressure.
Airbiquity's Choreo solution for mobile integration helps auto OEMs harness the mobile device's connectivity, intelligently integrates content and apps into connected vehicle programs and personalizes the in-vehicle experience for consumers.
The result: personalize apps and content consumers demand, brand consistency and differentiation for OEMs, driver safety meeting regulatory requirements, managing life-cycle support and making it future proof.
Managing interactions between the driver, vehicle and smart mobile device from Choreo's flexible, scalable, global delivery platform enhances an auto OEMs control over the brand experience across the lifecycle of the vehicle while meeting driver distractions and safety guidelines.
Globalization
The highly scalable Choreo platform is the first truly global smartphone and cloud app solution on the market. It is localized to the needs of consumers, wherever they may be.
Personalization
Fast and easy integration of apps over the lifecycle of the vehicle and owner experience meet the ever-changing needs and tastes of consumers around the world.
Governance
Cloud-based rules and policies govern app behavior for driver distraction and safety regulations promoting driver distraction prevention.
Unique User Experience
OEMs can customize the interface to the vehicle, as well as render apps on the headunit with an OEM specific look and feel to enhace the brand experience.
Adaptability
Works with all major handsets, operating systems and platforms through a unique combination of cloud and smartphone-based apps.
Lifecycle support
App updates are managed through Airbiquity's Choreo platform so consumers always enjoy the most up-to-date version and features.
- Support any mobile device and network capability for connectivity
- White-list approach permits smart device content and apps to integrate with vehicle resources
- Flexibly define soft keys or smart display to driver content and apps preferences
- B2C portal for driver configuration
- B2B portal for OEM configuration, apps white list and policy management
- Adapt content and apps behavior by driver, geography, condition
- Lifecycle control - Add, remove or update applications at any time for any vehicle
- Enable strategic or promotional content and apps
- Standardize on Choreo, customize to vehicle line, year, trim or geography, personalize to each driver
- Implement global programs with the maximum market availability
- Update programs seamlessly and immediately through cloud-based services
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