VIAaq is a managed Telematics data service that makes it easy for automotive OEMs and Personal Navigation Device (PND) suppliers to custom-design vehicle-centric applications. As its core communication protocol, the turnkey VIAaq service uses aqLink®, Airbiquity's end-to-end wireless data communications technology. VIAaq provides seamless connectivity between telematics service providers and a vehicle or PND device for a low cost of entry. By using VIAaq, OEMs and PND suppliers eliminate operations and maintenance costs associated with hosting or managing their own data center. There are over 233 million wireless subscribers in the U.S., and the National Highway Traffic Safety Administration (NHTSA) estimates that almost one million U.S. drivers are talking on cell phones at any given moment. Experts predict that 80 percent of cell phones will be Bluetooth enabled by 2009, and Bluetooth is becoming standard in cars and PND devices. Because VIAaq provides seamless data transport over Bluetooth, it can offer PND suppliers entry into the largest possible market for enhanced telematics services via cell phones in the vehicle. PND suppliers subscribing to the VIAaq service may offer any number of services to their customer base including: Remote Diagnostics Emergency Services (eCall) Enhanced Navigation Concierge Services Traffic Services CRM Services Asset and Fleet Management Benefits Summary Lower BOM for Wireless Connectivity More Widespread, Reliable, Method of Communication Turnkey Managed Telematics Data Services Flexible Architecture Integration with OEM's Choice of Service Provider Rapid Service Deployment 24/7 Network Management & Monitoring