Content is king—or shall we say apps now. When we talk about the opportunity for providing in-vehicle consumer infotainment services, building a business case for these services needs to include several considerations, including consumer thirst, brand differentiation aspects, potential revenue generation opportunities and, most importantly, distracted driving and safety concerns.
The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) recently announced survey results that show about 660,000 American drivers are using cell phones or manipulating electronic devices while driving, a number that has held steady since 2010. According to separate NHTSA data, more than 3,300 people were killed in 2011 and 387,000 were injured in crashes involving a distracted driver.
"Distracted driving is a serious and deadly epidemic on America's roadways," U.S. Transportation Secretary Ray LaHood said in the announcement. "There is no way to text and drive safely. Powering down your cell phone when you're behind the wheel can save lives – maybe even your own."
The solution for distracted driving may seem simple: don’t use a smartphone or mobile device while behind the wheel, but with consumers increasingly demanding their apps, services and content at all times, actually doing this is not so easy. As such, intelligent connected vehicle technology is placed at the center of this industry trend as a solution to combat distracted driving.
Airbiquity's service delivery platform, Choreo, provides access to the content that consumers demand at all times by integrating any application into the vehicle safely, whether it comes from a smartphone or cloud-based streaming service. To help meet the ever-changing industry needs and regulations, Airbiquity developed a comprehensive and patented policy engine that governs the safe and proper use of smartphone and cloud apps inside the car from the cloud.In order to meet both consumer demands and distracted driving policies, the automobile industry is turning to connected vehicle services and infrastructure to both enhance the experience for consumers and to provide drivers with safe alternatives when using connected vehicle technology.
This is where Airbiquity comes into play. Airbiquity has been working closely with automotive OEMs, Tier 1 head unit suppliers, mobile operators and the DOT to help limit distracted driving by safely integrating consumer’s technology into their vehicles in particular the many smartphone and cloud apps consumers grew accustomed to.
We ensure that our cloud-based Choreo platform has the ability to conform to driver distraction legislation in each jurisdiction around the world as well as the automaker's guidelines for safe driving.
In working with both automotive OEMs and app developers providing connectivity to consumers’ smart devices, Airbiquity strives to bring all components of the vehicle ecosystem together in order to enable the safest driving experience possible.
This is a complex topic, and one that Airbiquity’s CEO and President, Kamyar Moinzadeh, will be discussing during the Future of Telematics opening plenary session at the Intelligent Transportation Society of America’s 23rd Annual Meeting and Exposition, taking place in Nashville, TN on Monday, April 22, 2013 at 9:00 a.m. – 10:30 a.m. He will be joined by senior industry executives, along with National Highway Traffic Safety Administration (NHTSA) Administrator, David Strickland, and panel moderator, Peter Sweatman, Director, University of Michigan Transportation Research Institute (UMTRI) and ITS America Board Chair.
What does destiny hold for vehicle telematics and auto safety? Content and apps accessibility is inevitable—but we need to continue to blaze the trail forward in terms of minimizing driver distraction in a rational way.