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The Final Mile: Driving Connected Car Consumer Adoption Via Dealer Engagement and Rewards

2015 Episode 4:

The Final Mile: Driving Connected Car Consumer Adoption Via Dealer Engagement and Rewards

  • Presenter: Jeffrey Hannah, Director of North America, SBD
  • Panelists: Matt Messing, Ben Sliwinski, and Scott Frank
  • Date: December 15th, 2015 at 8am PST and 5pm PST

Automakers face significant challenges educating dealers on the features and consumer benefits of their connected car services. While well intentioned, the majority of dealers undersell these less-understood services in favor of more traditional vehicle features like design, drivetrain, and safety. Solving this challenge can lead to improved consumer satisfaction and brand loyalty, and higher connected car program return-on-investment (ROI). This webinar identifies best practices for overcoming dealer education hurdles and illustrates the ROI benefit of investing in dealer training, support, and incentives.


About the Presenter:

Jeff Hannah is the Director, North America for SBD. Jeff has over 13 years experience working in the connected vehicle industry. Prior to SBD, Jeff was a member of GM's Global Connected Consumer Experience organization which managed the OnStar telematics service and infotainment strategic planning. He also served as a registered telecommunications lobbyist in Washington, DC working on behalf of wireless, telematics service provider, start-up, and automotive clients. He is the co-founder of the Michigan Telematics Group (MTG) promoting networking and business development and holds a bachelor's degree from the University of Michigan and MBA from UCLA's Anderson School. He is based in Ann Arbor, Michigan USA.

About the Panelists:

Matt Messing, Director of Business Development, Gamivation

Experienced sales professional who focuses on making his automotive clients successful by providing solutions and services that benefit them and their partners. With over 16 years of sales experience with various marketing, training, and B2B services, he strives to deliver results and create innovative programs to exceed his customer’s needs. He has worked extensively with many levels of personnel including C-suite, marketing, sales, and corporate, as well as agency and channel partners, all to achieve mutual success with the clients, brands and agencies he has delivered solutions to.


Scott Frank, Vice President of Marketing, Airbiquity

Before joining Airbiquity in 2013, Scott worked at leading communications, publishing, and technology companies for more than 25 years including J. Walter Thompson, IDC, IBM and Microsoft. Scott has developed, deployed, and optimized integrated marketing programs on a global, national and regional scale throughout his career. He earned B.S. in advertising from Syracuse University.


Ben Sliwinski, Sales Consultant, Suburban Hyundai Troy Michigan

Ben has been selling vehicles for 8 years. He started his career selling for GM in 2008 and switched to Hyundai in 2009. He has been awarded as the top new vehicle Sales Consultant at Suburban Hyundai every year since. He attributes this to following the steps to the sale (Suburban Collection training) and his superior product knowledge (Hyundai Star Training). Selling vehicles has changed dramatically in the last ten years. Customers have easy access to information from a vehicles pricing, equipment, safety ratings, quality and even owners reviews at the finger tips during the sales process. This has made led to Ben's consultative approach to working with customers, and he prides himself not only for demonstrating a vehicle's features but also teaching new owners how to use them. In his spare time he enjoys spending time with his family and enjoys outdoor activities including boating and fishing.


View video here.

Download slides here.


Airbiquity 2015 Connected Car Webinar Series:

Auto Industry Imperative - Increasing Consumer Use of Connected Car Services

We’ve collectively spent billions of dollars designing and producing connected car services with mixed results, and consumer expectations will only increase. So now is the time to reflect on what we’ve done right—what we’ve done wrong—and evolve. Only by increasing consumer use of connected car services will we achieve our return-on-investment and customer satisfaction goals.

Airbiquity’s 2015 webinar series features new research-based insights on connected car service delivery and consumer usage from SBD, a leading automotive industry research and consulting firm. Each webinar’s insights presentation is followed by a panel discussion with select automotive industry opinion leaders and press.

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