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Connected Car ROI: The Road to Holistic Program Value

2015 Episode 3:

Connected Car ROI: The Road to Holistic Program Value

  • Presenter: Andrew Hart, Director, SBD
  • Panelists: Gregg Johnson and Scott Frank
  • Date: September 30th, 2015 at 6am PST

Car makers are undergoing transformational change in the packaging and pricing of connected car services. An underlying reason is a more sophisticated understanding of the value of vehicle connectivity beyond infotainment such as remote diagnostics, over-the-air (OTA) software updates, warranty analysis, and consumer usage analysis. This webinar explains how these new priorities are leading automakers to deploy standard-fit telematics programs with longer free subscription periods, and develop more holistic return-on-investment (ROI) perspectives and goals.


About the Presenter:

Andrew Hart is a strong believer in the role great market research can (and should) play in helping companies innovate. Andrew is responsible for setting the direction of SBD's research efforts, and ensuring key insights are clearly communicated to customers and the broader industry. Whilst originally from a mechanical engineering background, Andrew now works tirelessly with automotive customers and speaks passionately at industry conferences to encourage a change of mind-set away from engineering-based solutions towards consumer-centric innovations.

About the Panelists:

Gregg Johnson, CEO & Managing Director of CSA

Gregg Johnson has over 30 years of diverse industry experience and is a recognized expert in driving lifecycle bottom line benefits from connected products and connected customers. Through his experience and thought leadership, he has assembled a portfolio of customers that have moved beyond the 'feature mindset' of connectivity to connectivity as a different way of business driving bottom line benefits over the lifecycle of the product.


Scott Frank, Vice President of Marketing, Airbiquity

Before joining Airbiquity in 2013, Scott worked at leading communications, publishing, and technology companies for more than 25 years including J. Walter Thompson, IDC, IBM and Microsoft. Scott has developed, deployed, and optimized integrated marketing programs on a global, national and regional scale throughout his career. He earned B.S. in advertising from Syracuse University.


View video here.

Download slides here.


Airbiquity 2015 Connected Car Webinar Series:

Auto Industry Imperative - Increasing Consumer Use of Connected Car Services

We’ve collectively spent billions of dollars designing and producing connected car services with mixed results, and consumer expectations will only increase. So now is the time to reflect on what we’ve done right—what we’ve done wrong—and evolve. Only by increasing consumer use of connected car services will we achieve our return-on-investment and customer satisfaction goals.

Airbiquity’s 2015 webinar series features new research-based insights on connected car service delivery and consumer usage from SBD, a leading automotive industry research and consulting firm. Each webinar’s insights presentation is followed by a panel discussion with select automotive industry opinion leaders and press.

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