Webinar Features New Consumer Research by SBD Automotive Research Group and Nielsen
Seattle, WA – June 16, 2015 – Airbiquity®, a global leader in connected car services, today announced Episode Two of a four-part 2015 webinar series focused on increasing consumer use of automotive connected car programs and related features and services. In Episode Two, Andrew Hart, Director at SBD, will present research findings and insights jointly developed by SBD and Nielson about how drivers interact with their connected car systems, and what automakers can do to leverage system utilization data to increase consumer use of their systems. The research presentation will be followed by a brief panel discussion moderated by Mr. Hart with Karl Greenberg, Automotive Editor for MediaPost, and Scott Frank, Airbiquity Vice President of Marketing. Additional details on Episode Two are below.
“Leveraging Usage Data to Develop More Customer-Centric Connected Car Programs”
When: Tuesday, June 30, 2015 at 9:00am EST / 6:00am PST
What: Automakers continually battle to identify which connected car program features and services should be offered on different models and segments, and whether there are opportunities to de-spec legacy technologies such as CD players out of cars. A lack of system usage data makes this job even harder, and many automakers are blind to how consumers are actually using their in-car technologies. In this webinar, SBD will present new research finding and insights jointly prepared with Nielsen that analyze how consumers are interacting with their connected car systems, and the opportunities automakers have to convert that usage into brand loyalty.
- Andrew Hart, Director, SBD
- Karl Greenberg, Automotive Editor, MediaPost
- Scott Frank, Vice President of Marketing, Airbiquity
Airbiquity is a global leader in connected vehicle services and pioneer in the development and engineering of automotive telematics technology. Airbiquity enables the vision of connected car today with the industry’s most advanced cloud-based connected car services delivery platform: “Choreo™.” Working in partnership with Airbiquity, automakers, tier one suppliers, and mobile network operators are delivering scalable and manageable connected car solutions meeting the safety, efficiency, convenience, and infotainment needs of their customers in over 50 countries and 30 languages. To learn more about Airbiquity visit www.airbiquity.com. Airbiquity is a trademark of Airbiquity Inc.
SBD is an independent, technical consultancy specializing in the design and development of vehicle security, telematics and ITS systems. SBD has over 20 years of experience providing strategic advice, insight and expertise to the automotive and associated industries with offices throughout the world. SBD work with 90% of global vehicle manufacturers and the majority of their partners to help them select the right technologies, suppliers and strategies when developing more connected, safe and secure vehicles. www.sbd.co.uk