Webinar Features New Research by SBD on Changing Automaker Priorities Impacting Program Features and Business Return-On-Investment
Seattle, WA – September 16, 2015 – Airbiquity®, a global leader in connected car services, today announced Episode Three of its 2015 webinar series featuring research-based insights about connected car program service delivery, customer adoption, shifting requirements, and business value. In Episode Three, Andrew Hart, Director at SBD Automotive Research Group, will join Scott Frank, Vice President of Marketing at Airbiquity, to discuss the current state of automotive connected car programs, emerging automaker priorities, and how automakers can leverage technology to develop a more holistic return-on-investment (ROI) going forward.
“Connected Car ROI: The Road to Holistic Program Value”
When: Wednesday, September 30, 2015 at 9:00am EST / 6:00am PST
What: Automakers are undergoing a transformational change in how they package and price connected car services. An underlying reason for this is a growing understanding of the holistic value of vehicle connectivity beyond simple features like remote door lock/unlock and infotainment to attract new car buyers to a brand. Remote diagnostics, over-the-air-updates, warranty analysis, advanced customer analytics, and usage monitoring are becoming the new connected car priorities for leading automakers. This webinar examines how these new priorities are helping automakers justify a technology transition to standard-fit telematics and features powered by data and analytics to gain a better understanding of how to achieve a more holistic return-on-investment (ROI) for connected car programs.
- Andrew Hart, Director, SBD
- Scott Frank, Vice President of Marketing, Airbiquity
Airbiquity is a global leader in connected vehicle services and pioneer in the development and engineering of automotive telematics technology. Airbiquity enables the vision of connected car today with the industry’s most advanced cloud-based connected car services delivery platform: “Choreo™.” Working in partnership with Airbiquity, automakers, tier one suppliers, and mobile network operators are delivering scalable and manageable connected car solutions meeting the safety, efficiency, convenience, and infotainment needs of their customers in over 50 countries and 30 languages. To learn more about Airbiquity visit www.airbiquity.com. Airbiquity is a trademark of Airbiquity Inc.
SBD is an independent, technical consultancy specializing in the design and development of vehicle security, telematics and ITS systems. SBD has over 20 years of experience providing strategic advice, insight and expertise to the automotive and associated industries with offices throughout the world. SBD work with 90% of global vehicle manufacturers and the majority of their partners to help them select the right technologies, suppliers and strategies when developing more connected, safe and secure vehicles. www.sbd.co.uk