Innovative Solution Helps Automakers Capture Benefits and Manage Complexities of Over-the-Air (OTA) Vehicle Software Updates and Data Collection
SEATTLE, WA – June 7, 2016 – Airbiquity®, a global leader in connected vehicle service delivery, today announced the launch of its latest product offering—Software & Data Management—an efficient and secure first of its kind solution for configuring and executing large-scale software update and data collection campaigns for vehicles using a highly configurable and automated cloud-based service delivery solution.
Vehicles of all types are increasingly reliant on software to operate critical on-board systems and features like engine management controls and advanced driving assistance systems (ADAS). At the same time, vehicles are progressively capable of transmitting operational and driving behavior data that can be used to improve vehicle quality, performance, manufacturing, and power new in-vehicle services. Unfortunately, like other vehicle components, software can fail and become susceptible to cyberattacks leading to expensive recalls, safety issues, and inconvenienced consumers. Luckily, as more vehicles become connected, automakers can leverage that connectivity for over-the-air (OTA) software update and data collection campaigns. Automotive industry recognition of this opportunity is rising quickly given a projected $35 Billion financial benefit by 2022 for remote software updates alone.
According to Gartner, "by the end of this decade, approximately 30% of connected-vehicle models will have built-in, function-level, over-the-air software update capabilities. This will enable automakers and their business partners to activate, expand and/or update new functions and features of the automobile after the vehicle has been sold and is already in use."1
However, with the financial benefits come significant challenges for efficiently managing the increasing complexity associated with OTA software updates and data collection for millions of vehicles with a multitude of devices, software files, IT systems, and analytic resources from a wide range of suppliers, ecosystem partners, and supporting organizations. Airbiquity tackles this challenge head-on with its Software & Data Management solution. Leveraging the company’s industry-leading automotive telematics expertise and Choreo™ service delivery platform Airbiquity created an automotive grade offering for configuring and executing highly targeted, scalable, and automated software update and data campaigns for vehicles of all sizes and types:
- Connectivity Management: Supports built-in, brought-in, or hybrid connectivity scenarios
- Software and Data Management: Manages complex software, data, device, and vehicle relationships
- Bandwidth and Storage Management: Intelligently selects networks and optimizes software and data transmissions
- Privacy Compliance: Regulates data collection based on privacy policies and user consent
- Transmission Security: Ensures secure and reliable software and data transmission
- User Interaction: Presents customized user notifications, interfaces, and messaging
- Campaign Management: Automates campaign configuration, execution, and reporting
“Remote software updates and data collection for vehicles is far more complex than other consumer devices like smartphones and gaming consoles,” said Kamyar Moinzadeh, President and CEO of Airbiquity. “Vehicles are extremely intricate and highly regulated machines, and they’re getting more complex every day. Airbiquity understands this complexity, how to build and integrate cloud-based services like Software & Data Management, and is excited to bring another industry-leading solution to the automotive market.”
Learn more about Airbiquity’s Software & Data Management offering here.
1Source Document: Gartner, Predicts 2016: Automobiles Become Digital Endpoints in the Era of Smart Mobility, Thilo Koslowski, 17 November 2015, ID: G00291617
Airbiquity is a global leader in connected vehicle services and pioneer in the development and engineering of automotive telematics technology. Airbiquity enables the vision of connected car today with the industry’s most advanced cloud-based connected car services delivery platform: “Choreo™.” Working in partnership with Airbiquity, automakers, tier one suppliers, and mobile network operators are delivering scalable and manageable connected car solutions meeting the safety, efficiency, convenience, and infotainment needs of their customers in over 60 countries around the world. Learn more about Airbiquity at www.airbiquity.com. Airbiquity is a trademark of Airbiquity Inc.